Marketing The classic definition of product, price, placement, and promotion holds true. CA focuses on the promotional aspect of marketing but includes market analysis to identify your prospects and mine your customer base for more sales. Services include:
Analysis - Who, what, where, when, and why your customers choose to do business. Leverage your client base and identify new prospects.
Strategic positioning & brand building
Enhance Web Presence - website updates, profiles, links,
Internet Campaigns - Enewsletters, blogs, & more
Public Relations The power of PR can leverage your marketing dollar far beyond your ad budget. Effective PR promotes your message to your target audience. Earned media provides the credibility of editorial endorsement. For example, more people will visit a restaurant based upon a favorable review than a beautiful ad. Your reputation and expertise can be validated with strategic PR. Services include:
Media Advisory & Press Releases
Feature article placement
Broadcast & Print Media outreach
Community Outreach
Event Strategies
Press Kit development
Media Planning After developing an ad plan you must select media outlets, design, and distribute ads, email, or direct mail. Advertising is often the largest share of your marketing budget and tracking results is critical. An effective campaign can enable you to spend fewer ad dollars as your message saturates your audience. CA's experience and industry knowledge maximizes your ad dollars by strategic placement and comprehensive follow through. We provide full service placement or advise your staff.